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It’s that magical time of year again! 🎶 Jingle bells are ringing, inboxes are overflowing, and every business is racing to spread festive cheer (and some great deals). But how do you stand out and make your emails the star on top of the inbox tree?
Grab your cup of hot cocoa, because we’re diving into 7 creative holiday email campaign ideas that you can easily set up with Mail Merge for Gmail. Let’s make your audience smile, click, and convert this season.
1. Send Personalized Holiday Greetings 🎁
This one is very relevant for businesses selling high ticket products or services.
Use merge tags to personalize your messages with your recipients' names and even a custom note. Seriously, don't underestimate how this simple campaign can make a huge difference in the relation you have with your customers. People are buying more from people they trust.
Idea:
- "Hi {{Name}}, Wishing you a cozy and joyful Christmas with your loved ones!"
🎅 Pro Tip: Include a fun image or GIF of your team wearing Santa hats. Upload images from Google Drive and add them to your template.
2. Share an Exclusive “12 Days of Deals” Calendar 📅
Do you want to get a serious boost in your deliverability rate? Here is the trick: Turn your campaign into a gift that keeps on giving! A 12-day promotion where customers receive one deal per day keeps your brand top-of-mind and gets them excited to open each email.
This is very simple but efficient, people love free things so they will open your emails, email providers appreciate senders that send emails that are read. Simple maths!
🎄 How to Do It:
- Schedule your campaigns in advance with Mail Merge’s scheduling feature.
- Each day, attach a “mystery deal” PDF or image with your offer.
3. Highlight a Year in Review 📊
This one is very interesting for businesses with recurring revenue. Show your customers how much you appreciate them with a “2024 in Review” email. Share fun stats, milestones ... or a heartfelt thank-you message. The point is not to send an email for the sake of a marketing tool.
The idea here is to show and to remember your customers that you bring them something valuable, which is important to remember before the renewal period.
🎄 Ideas to Include:
- “You helped us ship {{X}} orders this year!”
- “We planted {{Y}} trees with your support.”
💌 Use merge tags to dynamically pull this data into your email.
4. Festive Abandoned Cart Reminders 🛒🎅
People get busy during the holidays, so a gentle reminder can work wonders. Send personalized cart reminders with a festive touch.
🎁 How to Do It:
- “Hi {{Name}}, your Christmas goodies are waiting! Complete your purchase and we’ll ship them in time for the holidays.”
- Add a small discount code or free shipping as an extra nudge.
🎄 Use Real-Time Tracking: Mail Merge's email tracking lets you know when your recipients open the reminder.
5. Send an E-Gift Card with a Personalized Message 🎟️
E-gift cards make last-minute shoppers very happy. Combine it with a personalized note and your recipients will feel like you’re Santa’s favorite helper.
🎄 How to Do It:
- Use Mail Merge’s attachments feature to send gift card PDFs.
- Add rich text with clickable links to shop instantly.
One more thing ....
The holidays aren’t just about business and deals—they’re also about magical moments with loved ones. Enter Oscar Stories, an online tool that lets you create personalized bedtime stories for kids (and grown-ups who still believe in a little Christmas magic).