The Mail Merge Blog

Whether you’re an email marketer, cold emailer or a founder, there’s a ton of pressure to craft effective opening lines. At face value, the goal is simple—keep eyes glued to the page and engage readers from the get-go. But let’s face it, this is a Herculean task, especially when most reade... Read More

With the average person receiving 121 emails per day, competition for each prospect’s attention is fierce. It takes a well-crafted prospecting email (and the right sales outreach tools) to ... Read More

Let’s face it, sales outreach can be discouraging. Case in point: only 24% of salespeople exceeded their quotas in 2021.To make up for a quota deficit, it’s easy to fall into the trap of pursuing as many prospects as possible in th... Read More

Following up with someone after they have not responded to your initial email can be a tricky situation. However, if done correctly, it can be an effective way to get the response you are looking for. Here are some tips on writing a killer follow-up email... Read More