The Mail Merge Blog

Are cold emailing and email marketing legal?Are there differences between countries?These are just a few of the questions we’ll answer in this article, with two main objectives: first, to help you fully understand the regulations in place, and second, to guide you on exactly w... Read More

You're sending dozens of well-crafted emails, but... radio silence. Before assuming your offer isn’t interesting, ask yourself the right question: Are you doing everything possible to encourage prospects to reply? Format, tone, call-to-action, timing&he... Read More

You spend time crafting the perfect email, but… 0 opens, 0 responses, nothing. 😩 Ask yourself if your emails are even reaching the inbox. Only then can you blame your copywriting. Deliverability, subject line, timing… We break down the real reas... Read More

Do you have a decent CTR but few conversions? A high CTOR but no prospects calling you back?Ah, if only analyzing the performance of a cold email was as simple as counting the responses received! 😅In this article, we’ll break down these KPIs once and for all, avoid common pitf... Read More

"If it can’t be measured, it can’t be improved." Go ahead, tell us you’ve never heard this phrase before!Well, it’s especially true when it comes to cold emailing. However, not all metrics are created equal. Some can even be misleading if analyzed without the right ... Read More