The Mail Merge Blog

You spend time crafting the perfect email, but… 0 opens, 0 responses, nothing. 😩 Ask yourself if your emails are even reaching the inbox. Only then can you blame your copywriting. Deliverability, subject line, timing… We break down the real reas... Read More

Do you have a decent CTR but few conversions? A high CTOR but no prospects calling you back?Ah, if only analyzing the performance of a cold email was as simple as counting the responses received! 😅In this article, we’ll break down these KPIs once and for all, avoid common pitf... Read More

"If it can’t be measured, it can’t be improved." Go ahead, tell us you’ve never heard this phrase before!Well, it’s especially true when it comes to cold emailing. However, not all metrics are created equal. Some can even be misleading if analyzed without the right ... Read More

With so many tools claiming to be “the best”, it’s easy to feel overwhelmed, isn’t it? Between flashy marketing promises and features that sound great but don’t always deliver, choosing the right cold email software can be tricky.But don’t worry—we... Read More

Cold emailing is nothing like sending an invitation to your best friend.It’s a tool used in B2B to close deals with people who don’t know you yet.In 2024, our team analyzed over 5,000 cold emailing campaigns to uncover what makes or breaks them. One thing is clear: your ... Read More